Invictus Paco Rabanne cologne - a fragrance for men 2. Watch Broken Online Hoyts. From the market point of view, there are several types of cologne’s users: those who little understand (or understand just the basics), seeking only a good scent, and the fragrance addicts, art scholars, who want to know the story behind each creation.

Doing a comparison, in a more simplistic way, I would say it's the same thing that happens with consumers who buy a product by price or brand and those who give preference to environmentally friendly products, organic, etc. Within this context, before speaking about the fragrance itself, with its notes and impressions, it is important to speak of the concept and the marketing activity that exists behind this release. Because, since the launch of Ultraviolet for Men (1. Black XS (2. 00. 5), the brand reached a completely different male audience than was usual until then, with the faithful users of the classic Paco Rabanne for Men (1. As a result, the brand began to be envisioned by younger men, eager for more modern, nocturnal and differentiated colognes. And the latest releases prove this: 1 Million, 1 Million Intense, Black XS L’exces, in addition to the full range of women's fragrances, which followed the same trend.

Invictus hits the market to perform more than a personal satisfaction. It comes with the responsibility of supporting personal projects of sportsmen from all over the world, involving the internet users, in its Invictus Award. Basically, it is a competition in which were gathered 7 athletes, from 7 distinct nationalities, practitioners of different sports to experience challenges and persuade the internet users to vote for them, in pursuit of the prize of 5. The winner of the first season (Yes, there will be a second season!) was Ricardo Carpentieri, a Brazilian jiu- jitsu instructor who lives in Milan for some years.

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Once you understand the story that exists behind this release, it becomes easier to understand the creation of the advertising campaign that brought, as a representative of this concept of "invincibility", the Australian sportsman Nick Youngquest, who helped guide the candidates during the whole competition, was their mentor, transmitted the values of sport, etc. Now, let's talk about the fragrance: forget any attempt to compare it with 1 Million!

Invictus is a cologne of fresh and sensual aspect. I would put it into a fruity- woody classification, which is composed by notes of grapefruit peel, marine accord and Bay leaves, balanced by notes of patchouli, ambergris and guaiac wood. In time: some specialized websites list other notes, such as: Mandarin orange (output), Jasmine (in the heart) and oakmoss (at the base). However, this information does not exist in the official website and therefore I think it is unfounded. The aroma of grapefruit peel and bay leaves is very rich in the first few minutes, while the marine accord gives a certain freshness, that permeates throughout the evolution. After about 2. 0 minutes, the fruity tone gives way to the sweet brilliance of ambergris, coupled with the creamy- smoky of the guaiac wood.

It is worth mentioning that the sweet tone of ambergris is very synthetic, even because, it has been reproduced in laboratory in recent years. Anyway, the fragrance can be quite versatile, thanks to its marine content. Finally, I couldn't let talking about the bottle. Although it seems to me that there is a movement to simplify the bottles of today, making them very straight, cylindrical and/or discolored, Paco Rabanne still believes in the legend (beyond true) that a large part of worldwide sales of perfumes is due to the beauty and creativity of their bottles, together with what the fragrance represents. And in this case, the bottle has everything to do with the topic, in addition to being much more beautiful closely than in the pictures in the media. Working with median projection and lasting very well, Invictus is beautiful inside and out, which makes it a real trophy to your collection.

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• Paco Rabanne launches Invictus, its new fragrance for men, which represents fresh and sporty creation in relation to the other perfumes of the house. Th.